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Web Site Design

Market research shows that there's no single `right' way to design a Web site, which is a good thing. Imagine how dull the Internet would be if it was made up of millions of identikit Web sites, all looking and behaving the same? It's easy to think of Web site creation as a two-discipline process: one being the technical tasks and the other the `design'. But although this two-part split might work well for small sites that never are updated, more effective sites are better divided into three main components: content, style and function.

This three-discipline split works well, but there can be a significant overlap between the components. The functional element is, of course, the actual working of the navigation, taking the visitor page to page. The style determines how the navigation is presented to the user, and the content is the actual navigation levels and text. The separation of content and style is taken one step further when the content is delivered from some kind of database. Usually, this will be when the content management system is in place. So, with careful and thoughtful design, it shouldn't be difficult to produce sites of a similar standard.

Luck is the residue of design. Branch Rickey (1881 - 1965), Lecture title, 1950

When the conduct of men is designed to be influenced, persuasion, kind unassuming persuasion, should ever be adopted. It is an old and true maxim that 'a drop of honey catches more flies than a gallon of gall.' So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the great highroad to his reason, and which, once gained, you will find but little trouble in convincing him of the justice of your cause, if indeed that cause is really a good one. Abraham Lincoln (1809 - 1865)

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Web Site Design